Loyalty Programs
Since Intalio is growing very rapidly on a worldwide basis, I find myself on the road more often than I would like to. In 2008 alone, I stayed in hotels 102 nights out of 365 days. 2009 should bring as many out-of-home nights, or even more. For example, I am now living one week a month in Tokyo. As a result, I am trying to optimize my hotel stays as much as possible. So far, I used Starwood properties almost exclusively, and retained Platinum status (25 stays or 50 nights a year) for three years in a row. Nevertheless, I usually get enough stays to renew my status by July or August, making any subsequent stays useless from a status standpoint. As a result, I have decided to use two chains in parallel: Starwood and Hyatt. While Starwood offers a much wider range of properties (from the low-cost Four Points to the luxury St. Regis), Hyatt delivers more consistency and gives members access to some truly exceptional properties, such as the beloved Park Hyatt Tokyo where I have elected residence. My goal this year will be to maintain Platinum status with Starwood, while reaching Diamond status with Hyatt. I’ll try to get the former with over 25 stays (irregular travel pattern with short stays), and the later with over 50 nights (monthly travel pattern with week-long stays).
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