The Ten Faces of Innovation
Very interesting book from Tom Kelley, IDEO’s general manager. Tom outlines ten canonical personality types that usually play a key role for any innovation process. One that I found particularly interesting is the anthropologist who keeps “bug lists” or “idea wallets”. I think that I will turn this blog into one of those, and here is the first entry: how come that in our day and age of ultimate automation, cashiers at Macy’s still have to stick a custom barcode on each and every product that goes through the register? It makes both cashier and customer waste time, it is prone to error, and it just feels utterly low tech. I must be missing something here…
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